AI-native performance marketing

Measured
against profit.

Most agencies cannot tell you what actually drove the sale. We can. Trained agents run your ads, SEO, and tracking around the clock. Senior humans own the strategy. Every rupee measured against profit.

// free audit ยท no sales pitch ยท just clarity
attribution.modeltracking live
Google Ads Meta Ads SEO / AEO Email Direct SECOND STEP agents + humans PROFIT +3.6x
clean
server-side data
honest
multi-touch
profit
the only metric
Attribution you can trust Measured against profit Agents plus humans Clean data Attribution you can trust Measured against profit Agents plus humans Clean data
0
Growth rate for lead-gen clients
0
Year-on-year revenue growth
0
Increase in tracked conversions
0
Lower cost per click
โ€
// the problem we question

Most reports
are confident guesses.

Last-click lies. Every platform claims the same sale. Blended ROAS hides where the money went. So teams scale the wrong channel and cut the one that worked.

โœ• Last-click attribution gives all the credit to the final tap.
โœ• Platform-reported ROAS over-claims. The maths never adds up.
โœ“ The Second Step model: server-side truth, measured against profit.
How we work

Agents run it. Humans own it.

Trained, dedicated agents do the heavy lifting 24/7. Senior operators own the strategy and step in the moment judgement is needed.

โšก

Always-on agents

Agents build creative, launch and optimise campaigns, publish content, and wire tracking around the clock. A week of work, overnight.

๐Ÿงญ

Humans, always there

A senior operator owns your strategy and reviews every meaningful call. When it needs taste or judgement, a human is on it. Not a junior, not a bot alone.

๐Ÿ“ˆ

Measured on profit

No flashy dashboards. Clean tracking, honest attribution, and one number that matters: profit you can take to the board.

Selected work

Results, not retainers.

Automation
+200%

Lead-gen pipeline, data + Klaviyo

An agent-run data and email system that doubled qualified pipeline for a B2B client.

Content ops
10x

Text-to-video engine

Briefs become UGC-style video ads at ten times the output.

AI agents
24/7

AI calling agent

Qualifies and books leads without a human dialling a number.

Tracking
151%

Attribution rebuild

Server-side tracking that made every report match the bank account.

What clients say

When attribution is sorted, scaling is obvious.

"Once tracking was fixed, the numbers finally made sense. We scaled without worrying about wasted spend."
KJ
Karl JohnsonCEO, ACI
"Once attribution was sorted, scaling became an obvious decision, not a risky one."
GD
Growth DirectorFortune 500
"For the first time, our reports matched what the business actually cared about."
MD
Marketing DirectorTech Startup
"Once tracking was fixed, the numbers finally made sense. We scaled without worrying about wasted spend."
KJ
Karl JohnsonCEO, ACI
"Once attribution was sorted, scaling became an obvious decision, not a risky one."
GD
Growth DirectorFortune 500
"For the first time, our reports matched what the business actually cared about."
MD
Marketing DirectorTech Startup
What we do

One team of agents, whole funnel.

Our edge
Tracking & Attribution

GA4, server-side (CAPI, GTM), marketing attribution, AI-ready analytics. The foundation everything is built on.

GA4Server-sideAttribution
Paid Ads

Google, Meta, Microsoft, TikTok. Agent-run creative, testing, and budget toward pipeline.

GoogleMetaTikTok
SEO, AEO, GEO

Rank on Google and get cited by ChatGPT, Perplexity, and AI Overviews.

SEOAEOGEO
Automation & Agents

Custom agents for outreach, lead-gen, calling, and content ops.

n8nAgentsOps
Content & UGC

AI UGC video ads and organic content at 10x volume.

UGCVideo
Growth Strategy

A unified, full-funnel roadmap aligned to one profit goal.

Full-funnelProfit

Find your leaks.

Get a free, agent-run audit of your ads, tracking, and attribution. Clear findings, a prioritised plan, and one honest answer: where your money is really going.

Get my free audit โ†’
SGet a free audit